Medventions Lecture 4: Market Research, Segmentation & Opportunity Sizing

LECTURE 4 + WORKSHOP
Market Research, Segmentation & Opportunity Sizing

The Medventions Fall 2026 Lecture Series is an educational series designed to equip the next generation of medtech innovators with the knowledge and skills they need to transform healthcare. The Lecture Series offers an excellent opportunity to learn about health technology innovation, how to validate healthcare needs, invent new medical technology products, and plan for their implementation into patient care.

ABOUT THE LECTURE
Learn how founders evaluate whether a medical technology innovation is worth pursuing. Through real-world case studies and practical entrepreneurial experiences, participants will explore customer discovery, market validation, competitive positioning, commercialization strategy, and what investors look for when evaluating early-stage ventures.

ABOUT THE WORKSHOP
Apply these concepts to your own innovation project by identifying your target customer, refining your value proposition, assessing the competitive landscape, and developing a concise investor-style opportunity pitch. Selected teams will have the opportunity to present their work and receive practical feedback on strengthening their commercialization strategy.

Lecturer + Workshop facilitator
HUSSUM AYYAD
Assistant Professor, Teaching Stream,
Part-time, Strategic Management, University of Toronto